ChallengesDenham is a Netherlands-based designer jeans brand with a global clientele. They are operating in a market which is dominated by big brands and dozens of smaller discounters. Despite a strong digital presence and an online store, online results were below expectations. They came to us with the question how they could make their brand story stronger and enhance their digital performance through-the-line.
Solutions
A global brand and communication content strategy and a new and improved e-commerce platform.
Impact
- Global online revenue growth: 27%
- External exposure: +65%
- Media spend: 5 x ROI
- Consistent social media story, look and feel & Tone of voice
- Optimized user experience
In close collaboration with our media partner IM Lounge.